The hardest part of the baking business in Nigeria is not setting up a bakery but how to effectively do your marketing and stay ahead of your competitors.
To build a thriving baking business requires a great deal of effort. To operate a baking business just like any other businesses, you must have the necessary skills, motivation, and discipline. But an important aspect that is often overlooked is marketing strategies for baking business.
This article on 7 marketing strategies for your baking business in Nigeria was developed to help you know how to spread the word about your baking business. Without good marketing strategies even if you make the most Instagram-worthy cake pops and divine brownies, they won’t sell if no one knows that you exist. So, strong baking marketing strategies are important to market your products effectively.
Marketing Strategies for Your Baking Business
There are many marketing strategies to promote your baking business in order to reach your customers. But, you need to know the best options available for your business. You will need to draw out your marketing plan, and set your marketing budget for each available option.
So let’s take a look at some marketing strategies for your baking business.
1. Invest in a Blog
You may want to ask, do I need a blog for my baking business? If you already have a website for your baking business, start creating blog posts now. But if you don’t have a website, get one right away. Having a blog for your baking business gives you access to many benefits the internet offers. Creating a blog will make your baking business more visible to potential customers. There are millions of internet users all over the world that can know about your baking business through your blog.
On your website you can add your unique brand voice and elements. This will make you unique in the baking business in Nigeria. It is important to make your website colorful with high-definition images of your sweet pastries and create perfect blog posts (articles) to attract leads and increase sales.
You can maximize this strategy by;
- Optimizing your website and blog posts to make it visible to search engines.
- Creating individual landing pages for each of your paid advertising campaigns.
- Investing in attractive graphics.
- Telling your brand story with each piece of content on your blog.
- Showcasing your best products on your website.
- Integrating data analytics software to monitor consumer purchase behavior, and using this data to your advantage.
Also Read: 13 Basic Equipment for Setting Up a Baking Business in Nigeria
2. Design a Unique Content Marketing Strategy
Do you know that content marketing is a great way to attract new customers to your baking business? Content is king! In creating content you think beyond just publishing blog posts or videos on your website or the trending posts or videos on your social media handles. Create a unique content that will help you maintain a consistent brand voice and style.
This strategy will save you some marketing costs of your baking business in Nigeria. Also, by creating informative and helpful content, you can establish your baking business as an authority that can be trusted in the baking industry.
3. Do Paid Advertisement
Don’t just rely on content creation and organic traffic add online paid adverts to your strategies. With this digital marketing strategy you can reach millions of potential customers online through paid advertisements on Facebook, Instagram, Tiktok, Google, etc.
From using paid advertising on social media and Google to creating blog content and building email lists you can explore digital marketing strategies from different angles. For the success of your marketing campaign you need to do a test. Because what works for other businesses might not work for your business.
4. Leverage New Baking Technology
The advancement in technology through artificial intelligence, robotic, augmented reality, virtual reality, and the metaverse are changing the way baking businesses operate. You can leverage chatbots and conversational AI to help in improving customer service and support. Most new baking equipment are now fully automated thereby reducing cost of production.
With reduced cost of production and improved customer relationship you can help your customers have better shopping experiences both online and offline.
Also Read: How to Start Your Own Shawarma Business in Nigeria
5. Satisfy Your Customers
A satisfied customer will always come back to buy more. This is an old marketing strategy. Making your customers happy is one of the cheapest ways to promote your bakery business. One happy customer with a great review will bring in more customers. A happy customer will tell others about your baking business. But, an angry customer can damage the image of the business.
Always appreciate your customers by sending thank you messages after purchase. Maximum customer satisfaction should be your business focus. You can make use of a feedback system where customers can express their feelings and drop suggestions about your services.
6. Offer Discounts And Giveaways
Offering discounts and giveaways are a great way to attract new customers and retain the existing ones. Make use of a loyalty program where customers can earn rewards for repeat patronage. You can also do promotions on a regular basis by doing giveaways to encourage customers to try new products.
Use a discount as an incentive for your customers to buy more of your products. An amazing way to achieve that is to give one loaf of bread for free when a customer buys five loaves. You can also do promotion online thereby generating more leads and traffic to your website. You can do this by giving freebies for new menu items to your online followers. Encourage them to tell their families and friends about the new menu items. Also ask for their reviews on the new menu items.
7. Make Use Online Influencers
Yes, it still works! Online influencers provided you make use of influencers with a buying audience. They will help you promote your products to their followers. They will feature your baking business in their social media posts. You will get more reach through this strategy. This strategy is like a word of mouth marketing strategy.
Conclusion
To grow a baking business just like any other business takes time and effort. But you can attract new customers and build loyalty with the right marketing strategies. Remember implementing the above listed marketing strategies will help you build a formidable baking business brand.
It is important to identify the marketing strategy that works for your brand and make a proper plan before implementing it. You can use more than one marketing strategy but monitor the performance of each strategy to know which one resonates with your brand objectives. Going with the flow may be very expensive and may not give your business the desired results.
